Ally Girl Boutique to offer affordable fashion in Springville

Ally Girl Boutique is the latest addition to Springville’s growing boutique selection, and owner Lindsay Weldon describes her collection as affordable, comfortable, high-quality fashion.

“I had a vision to do the boutique shopping experience at an affordable price,” Weldon said.  

Named after Weldon’s daughter, Ally Girl Boutique initially launched online through Facebook. That step allowed Weldon to identify women’s clothing as her niche. 

“We started with a few preorders, and I quickly realized that I wouldn’t be able to grow the business as well from my home, so I partnered with Studio 5:14 Salon owners Crystal Gill and Staci Wyatt,” Weldon said. “Last fall, we decided to test the waters with just two racks of clothing in the hair salon. We wanted to be sure things would sell before jumping all the way in. It’s really taken off, so we decided to expand.”

Ally Girl Boutique’s portion of space within the store — located at 6472 U.S. 11 — was formerly a kitchen, as the hair salon is located in a former pizza parlor. Weldon’s husband, Josh Weldon, is a contractor and made the necessary adjustments to the space to suit the boutique’s needs. 

“Our location is great,” Weldon said. “We’re next to La Cabanita restaurant, which is delicious. There’s also a great little Italian bistro behind us. And we’re just down the street from Laster’s ice cream shop that’s been in town for decades, as well as Nichols Nook coffee shop. We’re excited to be right there with them.”

Weldon chose to officially open Ally Girl Boutique on May 16 to coincide with Springville’s Third Thursday event, when local retailers and eateries offer extended hours until 8 p.m. 

The boutique also offers private shopping after regular business hours to accommodate customers’ schedules. 

“I understand that some people can’t shop during the day because they’re at work or have other obligations,” Weldon said.  

One of Weldon’s favorite aspects of transitioning from Facebook to the brick-and-mortar location within the salon has been meeting customers. “I’m able to put faces to names and see who the customers are that have been shopping for the past year,” she said.

 “I like that we’re small,” Weldon said. “It’s a unique shopping experience. You can get your hair done and shop at the same time. The salon clients are loving it. It’s just kind of quaint and cozy hidden in there.” 

Ally Girl Boutiques’s fall collection includes cardigans, with plenty of purple and gold to support the Springville Tigers football season. Collegiate football fans will also find orange, blue, red and touches of houndstooth in the assortment. 

Sizes run from small to 2X. “Many of our sizes have generous cuts, which is great,” Weldon added.

“We’ve been especially popular with moms and teachers because we offer comfortable everyday wear, as well as things that can be worn to work or church,” she said.

The boutique also carries accessories such as jewelry and hats, as well as some gift items such as journals and mugs.

“We’re also finding that women of all ages are shopping with us, from teens up to ladies in their 60s. They’re all finding something when they shop with us. Whether it’s a pair of earrings or a tote bag, we have something for everyone,” she said.

“We want our customers to feel happy and beautiful. That’s the bottom line.” 

Inventory updates are posted on Ally Girl Boutique’s Facebook and Instagram accounts. For more information, visit shopallygirlboutique.com.