Photo courtesy of Caroline White.
Caroline White stands outside of her Trussville shop, Caroline & Company.
Caroline White is the owner of Caroline & Company, a boutique shop in Trussville that has been in operation for six years.
Q: Tell me briefly about your business.
A: We are a women's and children's boutique selling clothing, shoes and accessories for ladies of all ages. Our customers range anywhere from teens to late 50s, and then our baby’s selection is newborn through about 24 months.
Q: How did you get involved with the business?
A: I graduated college in 2018 with a degree in fashion merchandising. So it was only a couple months after that I started the business online just with the women's clothing. And then in 2022 we opened the storefront, which was previously a children's boutique.
Q: What sets you apart from your competitors?
A: We really pride ourselves on offering super unique and curated pieces that you hopefully won't see all over town. We try to source styles that are on trend and fun while also still being affordable and classic, something you could keep in your closet forever.
